Discipline de Lider în medicină & tech

Educație în “Coaching-Leadership” din Respect Profund

După un secol de descoperiri incredibile, medicina a devenit arta de a manageria o complexitate extremă – și un test dacă o asemenea complexitate poate fi cu adevărat stăpânită cu expertiză umană. Gawande, Atul. The Checklist Manifesto: How to Get Things Right. New York: Metropolitan Books, 2010. 


Medicina este deopotrivă despre alinarea suferinței oamenilor bolnavi sau îmbătrânind sau murind și este despre un alt fel de suferință, suferința organizațională și sistemică a profesioniștilor. Educația pentru coaching a experților cu redefinirea conceptelor de șef, intervenție terapeutică sau digitalizare poate transforma industria sănătății dintr-o industrie a cunoașterii, tehnologiei și statusului într-o adevărată industrie a îngrijirii oamenilor, pentru o calitate mai bună a vieții la care aceștia speră. Disciplinele de coaching pot fi resursa profesională de echilibru și transformare pentru sine, grup, și pentru pacienți.

 Viziunea noastră este că mentalitatea și comportamentele esențiale de coaching, inspirate de cadrul definit de Federația Internațională de Coaching, vor recentra medicina de pe drama profesională sistemică pe drama și speranțele oamenilor pe care îi servește. Disciplinele esențiale de coaching vor împuternici profesioniștii pentru a depăși capcana cunoașterii științifice vaste dar fragmentate, a celor mai noi tehnologii și a ierarhiilor profesionale. Prin stăpânirea și utilizarea înțeleaptă a tehnologiei și științei, inclusiv a științelor cognitiv comportamentale, ar deveni posibil ca, până la urmă, industria sănătății să își îndeplinească promisiunile.

Simona Rednic Prof Phd MD Medical & scientific advisor

Simona Rednic este medic primar reumatolog si medicina interna, profesor universitar la UMF Iuliu Hatieganu din Cluj și președinte al

Iulia Deac MD PCC DiplMgm Program designer&facilitator

Iulia Deac a fondat Ethys Scientific și programul de educație pentru Lideri în medicină & tech ” Coaching executiv bazat


Ethys exists to bring the gold standard of coaching core competencies through profound learning, understanding, and disciplined action, to healthcare and technology professionals. Ethys mission is more than a statement, it is our promise. Inspired by diverse and concrete successful work in healthcare and not only by psychological theories, the Ethys educational program “Profound respect-based Leadership coaching” aims to optimize the quality and long-term success of the healthcare professional life.

A new balance of leader behaviors, knowledge, and technology, will reduce the drama and better serve the people in need.

Ethys VALUES  Respect The power of belief Profundity


All our interactions with partners, clients, and competitors are based on profound respect, consideration, and validation for each human’s effort and suffering, regardless of status, education, or actions. Intellectual humility and the openness to understand complexity are the foundations of our unconditional respect. Our expressions of this value are politeness, direct communication, and a helping mentality.


We really take into consideration people’s diverse beliefs, motivations, and values, as sources of one’s inner power to act with courage. Continuous dialogue about our different beliefs and our different understanding could bring us closer to a common meaning. Beyond that, shared faith is making shared purposes happen.


Profoundly learning, understanding, and acting upon a few essential bodies of knowledge as well as recognizing the unknown and the uncertain may be more productive in the future compared to contemporary dilettantism, exhaustion, and confusion of “knowing everything” superficially, being overconnected and overcommunicating……….and doing the same.

Profundity is the foundation for respect, clarity, professionalism, and collaboration. It could be the professional journey to a meaningful simplicity. Constantin Brâncuși, the famous Romanian minimalist wrote: ” Simplicity is not a purpose in art, but one achieves simplicity despite one’s self by entering into the real sense of things.” It could be the same in leadership.

Ethys Scientific is a space of profound respect Executive coaching & Mentor coaching for meaningful and effortful journeys to simplicity and joy. On the journey, it is possible to obtain a clearer self-concept related to a fresh perspective on the current and future professional reality.


We are not hiding behind sophisticated or vague words and ideas, and not behind a simplistic formula either. Inspired by Mastermind groups, we strive to carefully and precisely understand how reality works, the words, and the conversations. We strive to deeply understand and respect each other unique stories and to build together a shared meaning and a real sense for some successful different and consistent behavior, as defined by ICF.

Ethys learning philosophy for the Coaching Education Program „Profound respect-based Leadership coaching in medicine & tech”  started from the next perspectives on the professional healthcare realities:

1. People waste too much energy because of healthcare organizational and systemic interprofessional unnecessary drama up to burnout through professional bullying,

2. There is an almost exclusive focus on the endless maze of science & technology knowledge that fails to reach the stated purpose of a better life for each patient through precision, affordable costs, and universal access.

3. the human cognitive, especially attentional resources are “severely limited” compared to the huge amount of stimuli we encounter continuously and compared to the huge amount of fragmented scientific knowledge.

As a people manager-coach, essential coaching competencies and professional relationships-building education gave me decades ago the kind of understanding, focus, and work-life meaning that lacks in the long medical education and practice which continues to be overwhelmed by the needed techno-scientific competencies and by the unnecessary organizational drama.

The Ethys Education on Leadership Coaching

centers on the construct of profound respect as an essential discipline of understanding human beings at work beyond formal or non-formal leadership roles. Understanding the principles of complexity science is also filling a gap between classical science, linear – causality, status-oriented healthcare mentalities, organizations, and patient needs.

The International Coaching Federation framework is a coherent synergistic and dynamic system of essential behavioral competencies to support performance and prevent exhaustion in the demanding and complex nowadays medical world.

My role as an educator

is to select and facilitate the building of Mastermind alliances of already experienced learners and experienced professionals in different career stages from different stakeholder organizations in the healthcare industry.

The“coordination of knowledge and effort, in a spirit of harmony” (as Napoleon Hill defined the mastermind alliance), beyond the strong and limiting healthcare silos and hierarchy, is an ambitious purpose in itself. It is a process of transforming the ingrained habits of

– partizan thinking (us and them),

– superiority or inferiority complex,

– indirect communication through passive-aggressive behavior or gossip,

– habitual counter argumentation (black or white thinking), whining,

into a facilitated group coaching conversation based on profound respect and understanding for each. The executive coaching essential disciplines are the keys to the journey. A journey to harmony and minimalism in unstructured groups is unique to each and not always comfortable.

Our coaching education program is focused on two main learning theories: Transformative Learning theory (founded by Jack Mezirov) and Cognitive learning theory, which are both related to cognitive-behavioral and rational emotive behavior theories.

It is designed for

good hard-working people to regain their well-deserved joy and internal peace at work, no matter the magnitude of the world’s perpetual change. It is meant for people that somehow already lead and coach by profession if the ultimate scope of the medical profession is to change lives by alleviating human pain and suffering. I am inviting you to a fresh and insightful perspective also on your own professional suffering.

It is meant for already experienced learners of scientific complex concepts, who already know that intellectual work is intentional and effortful, solution seekers for ambiguous problems, hard workers, and formal or non-formal leaders to be or not. Come to us if you suppose that something is currently wrong at work and you are searching for some clarity at least eventually for a better professional life.

This coaching education program is not about another useless certification. It is a journey towards changing perspectives on apparently simple things like conversations, unconscious habits, authority, interests, and values. It is about allocating time for a new and profound understanding of the day-to-day work life inspired by the relatively young behavioral sciences and complexity science, as valuable to humankind as the classical sciences are.

The majority of our students graduate with at least ACC level of coaching competencies, as the first grounded step for a career in professional coaching or as a new set of few essential habitual behaviors for better stress management, leadership effectiveness, key professional relationship building, performance, inner strength and peace, conflict management, better coping with pressure, toxic people and organizational chaos.


The scientific knowledge

▪ Breakthrough or game-changing scientific evidence-based knowledge is rare in neurobiology as well as in the behavioral, organizational, or leadership domains. There is still a lot of unknown and a lot of noisy speculative pseudoscience. The selection of a coherent and essential scientific body of knowledge to inspire facilitate and sustain a few individualized and realistic key habit changes is a continuous passionate hard work of mine. The alignment with the real problems of real work life and with the ICF framework is key to structure and consistency. The selected minimalist body of knowledge is not to be read but intentionally studied, correlated, and added to the prior experience to profoundly understand and experiment differently in the future.

▪ Facilitated Mastermind Alliance conversations correlate new to previous knowledge and to the relevant diverse work experience and observations of each.

At the end of the course, students should be able to demonstrate understanding and apply the concepts of mental models, habit formation, false perceptions, personality, emotional construct, complexity science, difficult patients, stages of change during illness as well as organizational change.

Attentional and observational training

  • Behavior self-regulation through structured observation of the recorded workshops and coaching conversations, from 3 different perspectives: self, the other, and the external emergence observer. Structured feedforward feedback related to the ICF framework, from faculty and peers.
  • Attentional training
  • Role-plays

At the end of the course, students should demonstrate at least the ACC markers during a coaching conversation, better attentional and emotional management, and the capability to co-create individual coaching strategies and plans with peers. As formal or non-formal leaders at work, our students report a more efficient contribution to meetings, clearer career views, better influence in groups of professionals and with difficult patients, and a fresh approach to managing conflict.

The mentor coaching process

After completing the first part of the Ethys program ” Observe, Hear&Change your conversation”, and three out of five observed coaching sessions, the students have the option to enroll simultaneously in the Mentor coaching process, during the second part ” Adapt to People&Systems”. At the end of the Mentor Coaching process, students should be able to pass the final performance evaluation for The ICF competence markers at least at the ACC level.

Our promise

is hard work, total openness, understanding, and effortful support for each student to develop at their own pace the desired coaching competencies. The choices and responsibilities to prioritize profound learning in a noisy and changing world, to take an active role, and to participate with undivided attention in the workshops and assignments belong ultimately to the students. My promise is to support each student at the pace it desires or affords, as long as one needs, by eliminating the time limit of the program and by making myself as accessible as possible to each student individually.

We do not have the ambition to change the world or to build a scalable profitable automated communication tool either. This education program is not for everybody and anyone. Our promise is to one unique professional and eventually one unique group at a time with a profoundly human approach and will stay like that for the next decade.

Programul ETHYS ”Coaching-Leadership din Respect Profund” este alcătuit din 65 ore de învățare interactivă online, de competențe ICF de coaching, integrate ca discipline de Lider. Opțional se pot adăuga 10 ore de Mentor coaching sau o zi de Masterclass ”Conversații fără mască”. Orele se desfășoară în Limba Română cu cel mult 20 participanți, respectiv cel mult 10 participanți în cazul procesului de Mentor Coaching.

SESIUNILE SĂPTĂMÂNALE ONLINE  au durata de 2 ore seara devreme, iar înregistrările, materialele scrise, și alte resurse sunt la dispoziție pentru studiu individual, în contul de partener ETHYS, accesibil după înrolarea în program. Absolvirea programului integral durează aproximativ 7 luni, și este recunoscut pentru certificare ulterioară de către ICF în Profesia de coach, la primul  nivel. Programul este adaptat profesioniștilor ocupați, oferind maximă individualizare în ceea ce privește sarcinile de învățare individuale, ritmul de aprofundare, termenul-limită de absolvire.Este posibilă oferirea unui certificat parțial de absolvire după îndeplinirea a 30 ore online live.

PROGRAMUL ESTE CONCEPUT PENTRU profesioniști de elită* în medicină și tehnologie, doctori, asistente șefe, manageri și specialiști în tehnologie sau administrație din diferite organizații. Disciplinele de Lider nu au legatură cu titlul profesional și nici cu nivelul cunoștințelor științifice sau tehnice. Reprezintă decizia personală de a face parte din soluție și nu din problemă, în special în timpul schimbărilor, crizelor, incertitudinii. Reprezintă curiozitatea de a considera cu atenție și respect perspectivele tuturor oamenilor implicați și de a înțelege sistemul în ansamblu.

După un secol de descoperiri incredibile, medicina a devenit arta de a manageria o complexitate extremă – și un test dacă o asemenea complexitate poate fi cu adevărat stăpânită cu expertiză umană. Gawande, Atul. The Checklist Manifesto: How to Get Things Right. New York: Metropolitan Books, 2010.

Nu mai este timp pentru dialog și nici pentru reflecție.
Complexitatea extremă a cunoașterii științifice, tehnologice și biotehnologice forțează profesioniștii să ignore ansamblul sistemelor dinamice umane în care muncesc dar care sunt concepute să genereze rezultate – ameliorarea bolii, întârzierea îmbătrânirii și a morții.

Comportamentele de Lider nu au legatură cu Titlul profesional. Reprezintă decizia personală de a face parte din soluție si nu din problemă. Curiozitatea de a considera cu atenție si respect perspectivele tuturor oamenilor implicați, si a sistemului în ansamblu.

Workshop-urile în direct sau înregistrate sunt accesibile partenerilor Ethys pe bază de abonament, pe PC, tabletă sau smartphone, de oriunde există o conexiune internet și oricând se poate ca aceștia să aloce o oră pentru învațare prin dialog și reflecție. Învățarea este bazata pe științe comportamentale și pe teoria sistemelor dinamice și este disponibilă la nevoie, adaptată situației și priorităților.

Ethys On-line conține 60 de ore de învățare modernă despre abilitățile liderilor, pentru profesioniștii* de elită care uneori se simt singuri sau blocați în contexte dificile. Oferă acces la un spațiu virtual pentru o conversație structurată pe studii de caz concrete din complicata industrie a sănătății. Participanții vor exersa competențe de coaching executiv și management al oamenilor, și se vor sprijini reciproc pentru crearea de soluții.

PREȚ  Investiția pentru un student este de 1800 EUR pentru programul online integral. Masterclass-ul ”Conversații fără mască” costă suplimentar 150 EUR, și este opțional dar merită. Plata va fi efectuată înaintea înscrierii. Oferim discount-uri de grup și plata în tranșe, în funcție de caz. Prețul nostru este prețul corect pentru un prim pas solid în domeniul Coaching-Leadership-ului. Reprezintă un procent nesemnificativ față de pierderile tale profesionale zilnice de energie, care vor continua dacă nu te înscrii. Vei avea și posibilitatea accesării unei certificări profesionale ICF.

SCRIE SAU SUNĂ LA  iulia.deac@ehys.ro sau +40725933736, pentru a afla mai multe unii despre ceilalți, despre situația ta profesională, ICF, sau despre orice e necesar. Este posibil să putem ajuta.

CITEȘTE  Termenii și Condițiile Acordului  cu ETHYS.

* Profesionisti: Angajati cu sau fara autoritate manageriala dar cu status inalt in organizatie datorita cunoasterii si/sau aptitudinilor pe care acestia le poseda. De la nivel de incepator pana la profesionistii seniori, acesti angajati sunt experti in domeniul lor de activitate si au un nivel inalt de educatie. ©2013 HOGAN A SSESSMENT S YST E M S , I N C .